3dF Wines

LOCATION: 361 Riccheri St. - Rosario, Argentina.

 

PROJECT

Matías Imbern

Marcelo Mirani

 

TEAM

Andrés Bertoni

Rocío Figuera

Agustín Ramonda

Francisco Valdez

Fernando Imbern [Coordinador de Obra]

Addis Magali Hoffmann [Gráfica]

 

 

FABRICATION
DIELFE

 

YEAR 2021

 

DESCRIPTION:

 

According to contemporary philosophy, a retail space has ceased to be merely a place to shop; the theme to address is to emphasize the creation of meaningful experiences. In this context, 3dF Wines emerges as a space that integrates two passions: the tasting of exquisite wines and the design of unique spaces, seeking to offer something more than just a product through the creation of a singular exhibition in an environment that stimulates the senses.

The project for 3dF Wines focuses on generating a welcoming and efficient atmosphere, where the design favors the creation of an immersive experience. By designing a space that frees the center and occupies the perimeter, a fluid and attractive circulation is achieved, allowing for a more dynamic interaction with the products.

A "jewelry" concept is used, emphasizing how wine is presented and valued, adding worth to luxury and the shopping experience. At 3dF Wines, the goal is to enjoy the tasting process, receive expert advice, and select the ideal pairing for each drink.

The construction of the space is organized around a system of wooden ribs that provide structural rhythm while functioning as a vertical display. At the same time, they possess geometric virtuosity, capturing attention from the ceiling. A horizontal counter facilitates direct contact with the customer while also acting as a display for complementary foods and a tasting table. The geometric composition generated by the succession of curved ribs aims to create a visual effect that stimulates the senses, making the store not just a place to buy, but a destination where the experience is the true product.